Classy and Clean

How many of you go to in-home parties (i.e. jewelry, food products, home decor) and spend as much time analyzing the materials and brochures as you do the product on display?

Guilty.

image from premierdesigns.com

So of course I like to peruse materials, looking at: size, shape, colors, white space, and of course the fonts. I put myself in the designer's place and decide how he/she made each choice and how it is appropriate to the purpose of the piece.

Trajan Pro is the font that is featured in my Giant Blog Element posts. I'm trying to decide if it is overused. I tried to do some online research and couldn't find any good articles that were applicable, but I have just been noticing the font everywhere, especially in wedding-themed materials...and in Vegas I noticed quite a few posters for nightclubs and gentlemen clubs that use the font.

You would never want to use Trajan Pro for full paragraphs, as it is all-caps, but many businesses use it for headings. Paired with of course another more readable font and plenty of white space, it denotes classiness and professionalism.

image from premierdesigns.com